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| Best of SEO Tools |
Best of SEO Tools
Search engine optimization (seo) is the art and science of making web pages attractive to the search engines. The goal of search engine optimization is to have your website ranked in the top ten internet search hits that appear on the first page. Why is it important to be on the first page? It's important because the average internet user doesn't click on any of the sites listed on the second or third page. Out of sight, out of mind. One website owner reported a two hundred and ten percent increase on her e-commerce sight when she had her webpage redesigned for optimal search engine optimization.
Below you will find a selection of Search Engine Optimization articles and tutorials that you can use to plan your own SEO campaigns. We will constantly be adding new articles and tutorials to this section of our website, so please check back soon for our newest SEO articles. List of SEO Tools
- Keyword Research and Discovery Tools
- Search Engine Rankings Tools
- Back Link Analysis Tools
- SEO Toolkits or All-in-one Bundles
Backlink Analysis Tools:
| Logos and Links | Keyword Tools | Comments | Free or Paid? |
|---|---|---|---|
 | Link Diagnosis | Great, free tool that does thorough reports including type of link (e.g. no follow), PageRank of page, how many links on the page and anchor text | Free |
 | Yahoo Site Explorer | Still a very good, free tool. Make sure you select "Inlinks" and "Except from this Domain" to eliminate links coming from your own site | Free |
 | Open Site Explorer | SEOMoz's Open Site Explorer is a great tool with using some of SEOMoz's custom metrics to help rank links, your page's value and more. The tool also allows for comparison of two sites. | Some content is available for free; see all of the content with an upgrade to SEOMoz Pro Membership |
 | Majestic SEO | Good backlink checker, including history of backlinks; requires free registration to get all of the information; not clear if you can elminate links from your own domain | Free; requires free registration to see all data (such as nofollow or not) |
 | SEO Spyglass | Software download | Free and paid editions |
 | SEO Profiler | Backlink analysis tool; also have some other interesting tools and resources such as a list of submission databases | Free and paid tools |
 | Alexa.com | Free tools to give a variety of information about websites in it's database | Free |
 | Google Webmaster Central | Get information on backlinks to your site according to Google. Includes anchor text | Free. Requires you to register and confirm ownership of your sites (but provides valuable information if you do that) |
| See our SEO Toolkits below which can also include link tracking tools In addition, Enterprise SEO Platforms (below) also can include link analysis tools | |||
| Bonus Tools: | |||
 | Buzzstream for Link Management | Automated link management tools | Paid with free trial available |
 | Touchgraph Google Browser | A very cool tool to help you find sites related to certain keywords with a visual chart showing their interlinking relationships | Free |
Keyword Discovery and Research Tools:
| Logos and links | Keyword tools | Comments | Free or Paid? |
|---|---|---|---|
 | Google External Keyword Tool | Free and easy to use; a great starting point for anyone. Includes search volume and competitive estimates and trends over time; includes local search estimates. Easily export your keyword lists to a spreadsheet or word-processing software. | Free |
| Google Adwords Keyword Tool | The same as the Google External Keyword Tool above except this requires an Adwords account and allows you to automatically move keywords into your Adwords campaigns. | Almost free; $5 to start an Adwords account |
 | Word Tracker | Generate keywords for organic and PPC campaigns, research online markets, find niche opportunities. | Subscription; free trial available |
 | Keyword Discovery | Keyword database from over 200 search engines, keyword research tools (trends, competitors, keyword effectiveness, PPC bids), competitive analysis, options to access their API and save your data into projects. | Subscription; free trial available |
 | Word Stream | Range from keyword discovery, research and analysis to keyword organization and actual paid and natural search marketing activity. | Paid with free trial version |
 | Key Compete | Online keyword research tool. Identifies keywords your competitors are using in their PPC campaigns and who's bidding on your keywords. Also include keyword search estimates, Web site and keyword ratings, Web site and keyword "Watch Reports", Competition Reports and Long Tail Reports. | Subscription; One-day paid trial available |
 | Google Search-based Keyword Tool | Generates keyword and landing page ideas relevant and specific to your website. Helps you identify additional advertising opportunities that aren't currently being used in your AdWords ad campaigns. Includes competition estimates, suggested bids and is based on actual search data for your language and geography. | Free with Adwords account |
 | SEM Rush | A variety of keyword tools and competitive keyword research | Subscription; Free limited account available |
 | Google Trends | Current keywords trending in Google's search engine | Free |
 | Google Insights for Search | Based on your search terms, plot keyword search trends by region, time period and optionally, by category (home & garden, computers & internet, etc.) | Free |
 | Microsoft Advertising Intelligence Excel Plugin | Build out lists of suggested keywords based on Bing and MSN query data, including: relevance, volume, cost history, demographic and geographic. | Free |
 | Rapid Keyword Software | A variety of Keyword Finders (Overture Keyword Suggestion too, meta tag parser for web pages, Yahoo related keywords, Google Suggest, typo generator, Metacrawler related keywords), Competition Analyzers, Keyword Management Tools and includes a Scratch Pad functionality. | Paid software for download; free trial available |
 | Wordze | Meta Search Tool (uses meta search data and Google data to find keywords), Wordrank Tool (uses InLink, InTitle and other metrics to profile competition), Adwords Spy and Search Trends. | Subscription; free trial available |
 | Market Samurai | Software download | Paid, free trial available |
 | SearchMetrics Rapid | Online tool, includes PPC info | Paid, free partial version available on the site |
 | Keyword Spy | Online tool, includes PPC info | Paid with some free info available |
 | Spy Fu | Online competitive keyword research tool, includes PPC info | Paid but you can run a free report with some limits on the site |
| See the SEO Toolkits or Enterprise SEO Platforms (below) which can include keyword research tools | |||
| Bonus Keyword Tool: | |||
 | Keyword Eye | Shows related keywords in a word cloud - give it a try | Free |
 | YouTube Keyword Tool | See what people are searching for on YouTube | Free |
Search Engine Rank Tracking Tools:
| Keyword tools/Links | Comments | Free or Paid? |
|---|---|---|
 | I loved this tool but ran afoul of Google (and was cut off from the info for a day) when checking too many keywords at the same time | Free |
 | Seems to be a newer tool. Regularly checks your keyword ranks. | Paid |
 | They also have a few other tools on this site (keyword density, link popularity, etc.) | Free |
 | Pay for an overall membership with access to a variety of tools | Paid |
 | Software download | Free and Paid versions |
 | Hosted solution, first 30 days free | Paid |
 | Have a very active forum as well for all topics SEO | Free to check first 20 positions (first 2 search results pages); paid after that |
 | Software download | Free version available |
 | One of the older rank-tracking tools | Paid |
SEO Toolkits:
| Logos and Links | Keyword Tools and Links | Free or Paid? |
|---|---|---|
 | SEOMoz Tools | Some free, the bulk are paid |
 | Raven Tools | Paid with free trials available |
| SEOBook Tools | Some free, with the more advanced tools for premium members |
 | Bruce Clay Toolset | Paid, 30 day money back guarantee |
 | Ad Gooroo | Paid; mix of SEO and Pay-per-click tools |
 | IBP - Internet Business Promoter | Software download, Optimize site, promote site on directories, track results (paid) |
 | SEO Powersuite | Software download, Rank Tracking, SEO Spyglass, Link Tools, Website Auditor, Free and paid versions |
 | Microsoft Free Toolkit | Includes Site Analysis module, Robots Exclusion module, Sitemaps and Site Indexes modules (perform analysis and offer recommendations and editing tools for managing your Robots and Sitemaps files) |
| Search Metrics Rapid Free SEO Tools | Free set of online tools, Social bookmark links, cloaked content checking, spider view and a few more |
 | Web SEO Analytics | A nice set of free tools with ability to get upgraded info (paid), Free and paid tools |
| Bonus Tool: | ||
 | SEOlytics | Paid tool, in German |
SEO Platforms for Enterprise:
| Logos/Links | Company | Info: |
|---|---|---|
 | Bright Edge | SEO Enterprise platform; customers referenced include: MySpace, vmware, trulia and symantec |
 | Conductor | SEO Enterprise Platform. Reference customers include: The Ladders, Netflix, New York Life |
 | Covario | SEM and SEO Platforms; customers referenced include RackSpace, P&G and Intel |
Search Metrics | Search Metrics | German Enterprise SEO company launched US business in 2010 |
 | Blueglass | Blueglass -Second Step platform in Beta for Enterprise and Agencies focused on Small Biz. You can request a beta invite. |
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