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Top 15 Most Popular Social Networking Sites

06:59

mroly

Here are the 15 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast. "*#*" Denotes an estimate for sites with limited Compete or Quantcast data. Last Updated: August 1, 2011

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How to Optimize your Website for Mobile Search

05:19

mroly

SEO Mobile

It is not only web designers and developers, who need to adapt to webcomake changes to their strategies and tactics, if they want to capture the lucrative mobile search market. Mobile search is a constantly growing segment of the market, which is good news. However, mobile search has its own rules and they are kind of different from the rules of traditional desktop search. This is why if you don't want to miss mobile searchers, you need to adapt to their requirements. Here are some very important rules to consider when optimizing for mobile search:

1 Mobile Searchers Use Shorter Keyphrases/Keywords

Mobile users search for shorter keyphrases, or even just for keywords. Even mobile devices with QWERTY keyboards are awkward for typing long texts and this is the reason why mobile searchers usually are very brief in their search queries. Very often the search query is limited to only 2 or even 1 words. As a result, if you don't rank well for shorter keyphrases (unfortunately, they are also more competitive), then you will be missing a lot of mobile traffic.

2 Mobile Search Is Mainly Local Search

Mobile users search mostly for local stuff. In addition to shorter search keyphrases, mobile searchers are also locally targeted. It is easy to understand - when a user is standing in the street and is looking for a place to dine, he or she is most likely looking for things in the neighborhood, not in another corner of the world. Searches like “pizza 5th Avenue” are quite popular, which makes local search results even more important to concentrate on.

3 Current Data Rules in Mobile Search

Sports results, news, weather, financial information are among the most popular mobile search categories. The main topics and niches mobile users prefer are kind of limited but again, they revolve around places to eat or shop in the area, sports results, news, weather conditions, market information, and other similar topics where timing and location are key. If your site is in one of these niches, then you really need to optimize it because if your site is not mobile-friendly chances are you are losing visitors. You could even consider having two separate versions of your site – one for desktop searchers and one for mobile searchers.

4 In Mobile Search, Top 10 Is Actually Top 3

Users hate to scroll down long search pages or hit Next, Next, Next. Desktop searchers aren't fond of scrolling endless pages either but in mobile search the limitations are even more severe. A page with 10 search results fits on the screen of a desktop but on a mobile device it might be split into 2 or more screens. Therefore, in mobile search, it is not Top 10, it is more Top 4, or even Top 3 because only the first 3 or 4 positions are on the first page and have a higher chance to attract the user's attention without having to go to the next page.

5 Promote Your Mobile-Friendly Site

Submit your site to major mobile search engines, mobile portals, and directories. It is great if your visitors come from Google and the other major search engines but if you want to get even more traffic, mobile search engines, mobile portals, and directories are even better. For now these mobile resources work great to bring mobile traffic, so don't neglect them. Very often a mobile user doesn't search with Google, but goes to a portal he or she knows. If your site is listed with this portal, the user will come directly to you from there, not from a search engine. The case with directories is similar – i.e. if you are optimizing the site of a pizza restaurant, then you should submit it to all directories where pizza restaurants and restaurants in general for your location are listed.

6 Follow Mobile Standards

Mobile search standards are kind of different and if you want your site to be spiderable, you need to comply with them. Check the guidelines of W3C to see what mobile standards are. Even if your site doesn't comply with mobile standards, it will still be listed in search results but it will be transcoded by the search engine and the result could be pretty shocking to see. Transcoders convert sites to a mobile format but this is not done in a sophisticated manner and the output might be really unbelievable – and everything but mobile-friendly.

7 Don't Forget Meta.txt

Meta.txt is a special file, where you briefly describe the contents of your site and point the user agent to the most appropriate version for it. Search engine spiders directly index the meta.txt file (provided it is located in the root directory), so even if the rest of your site is not accessible, you will still be included in search results. Meta.txt is similar to robots.txt in desktop search but it also has some similarity with metatags because you can put content it it (as you do with the Description and Keywords metatags). The format of the meta.txt file is colon delimited (as is the format of robots.txt). Each field in the file has the following syntax form :. One of the advantages of meta.txt is that it is easily parsed by humans and search engines.

8 No Long Pages for Mobile Searchers

Use shorter texts because mobile users don't have the time to read lengthy pages. We already mentioned that mobile searchers don't like lengthy keyphrases. Well, they like lengthy pages even less! This is why, if you can make a special, shorter mobile version of your site, this would be great. Short pages don't mean that you should skip your keywords, though. Keywords are really vital for mobile search, so don't exclude them but don't keyword stuff, either.

9 Predictive Search Is Popular With Mobile Searchers

Use phrases, which are common in predictive search. Predictive search is also popular with mobile searchers because it saves typing effort. This is why, if your keywords are among the common predictive search results, this seriously increases your chances to be found. It is true that predictive search keywords change from time to time and you can't always follow them but you should at least give it a try.

10 Preview Your Site on Mobile Devices

Always check how your site looks on a mobile device. With the plethora of devices and screen sizes it is not possible to check your site on absolutely every single device you can think of, but if you can check it at least on a couple of the most important ones, this is more than nothing. Even if you manage to get visitors from mobile search engines, if your site is shown distorted on a mobile screen, these visitors will run away. Transcoding is one reason why a site gets distorted, so it is really a good idea to make your site mobile-friendly instead of to rely on search engines to transcode it and make it a design nightmare in the process.

Mobile search is relatively new but it is a safe bet that it will get a huge boost in the near future. If you are uncertain whether your particular site deserves to be optimized for mobile devices or not, use AdWords Keyword Research Tool to track mobile volumes for your particular keywords. If the volumes are high, or if a particular keyword is doing remarkably well in the mobile search segment, invest more time and effort to optimize for it.

source

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Top 10 Best Flash Websites of 2011

10:40

mroly

Top 10 Best Flash Websites of 2011

Here are our editor's picks for the Top 10 Best Flash Websites of 2011 based on visual artistry, integrated sound, ease of use, and uniqueness. [Last Updated: April 20, 2011].

1 | We Choose The Moon
WeChooseTheMoon.org was designed to celebrate the Fortieth anniversary of the Apollo 11 Lunar landing by developing an interactive recreation of the event. The site uses Flash to mesh archival video, audio, & photos into an experience that will make you feel as if you too had walked on the moon that day.
Best Flash Websites | Website Design & Development

2 | Moodstream | Getty Images
Moodstream is a hypnotic website brought to you by the folks at Getty Images that offers a brainstorming tool designed to help get your creative juices flowing. By simply tweaking the mood sliders you can adjust a stream of images, footage, & audio that can help inspire your creative direction.
Best Flash Websites | Website Design & Development

3 | Monoface
Mono is an advertising agency based in Minneapolis, MN that lives by the motto that "simpler is better." The "Mono"face site lives up to that motto by presenting visitors with a fun and simple Flash application that allows them to sculpt a Mr. Potato Head style face that contains 759,375 entertaining possibilities.
Best Flash Websites | Website Design & Development

4 | Waterlife
Waterlife is a showcase for the documentary film of the same name that offers its audience a wonderful preview of the lush cinematography and rich storytelling found in the film. The true genius of the site, however, is found in its fluid navigation that recalls the gentle motion of a lake.
Best Flash Websites | Website Design & Development

5 | Louis Vuitton - Greatness
Louis Vuitton’s an Encounter with Greatness website allows users to come face-to-face with three of soccer’s greatest stars; Pele, Diego Maradana, and Zinedine Zidane. Through this experience fans can engage in a one-on-one interview with their hero’s that will surely broaden your appreciation of their talent.
Best Flash Websites | Website Design & Development

6 | Infinite OZ
Infinite OZ is an artistic collaboration that uses Flash to bring to life the world of the Sci-Fi miniseries event the Tin Man. Visitors are taken on a wonderful journey through the many visually stunning locales that make up the fabled emerald city that may make you want to get lost there forever.
Best Flash Websites | Website Design & Development

7 | Get The Glass
Get The Glass is the work of the California Milk Processor Board and was designed to encourage increased milk consumption by inviting visitors to participate in a comically entertaining Flash based game whose objective is to Get the Glass--of milk of course. The current design appeared in late 2007.
Best Flash Websites | Website Design & Development

8 | Marc Ecko
MarcEcko.com is a wonderful example of using the vast possibilities of Flash to accurately reflect the ethos of a consumer brand within a website. Even visitors unfamiliar with the Ecko brand will feel they understand the art & philosophy it symbolizes within a few minutes of touring the site.
Best Flash Websites | Website Design & Development

9 | AgencyNet Interactive
AgencyNet Interactive is a design studio based in New York City and Fort Lauderdale whose current website design appeared in January of 2010. The depth of the site leaves you feeling like you've really had the chance to get to know the team at AgencyNet and its charm makes you want to work with them.
Best Flash Websites | Website Design & Development

10 | Dave Werner's Portfolio
Dave Werner uses his Flash skills not only to publish his portfolio, but through the use of well narrated video, he also gives visitors a sense of his personal story which seeks to give stronger voice and context to his featured work. The current version of OkayDave.com went live in mid 2006.
Best Flash Websites | Website Design & Development

source Top 10 Best Flash Websites of 2011

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